“Assure” vs. “Ensure”: What’s the Difference?
Jun 7, 2023
Engram
The difference between “assure” and “ensure”
- "Ensure" refers to taking necessary actions to make sure that a desired outcome is achieved, while "assure" refers to providing a certain level of confidence or guarantee to someone.
- "Ensure" focuses on actions taken to prevent failure or risks, whereas "assure" focuses on making individuals feel secure in the knowledge that something will or has happened.
- While the meaning of both words overlap in some ways, "ensure" is more commonly used in the context of making certain that a specific event or situation occurs, whereas "assure" is often associated with creating confidence or a sense of security.
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What is the definition of “assure” and “ensure”?
Assure
- To give confidence to someone by making a promise or guarantee.
- To declare something confidently to remove any doubts or fears.
- To make certain or secure.
Ensure
- To make sure that something will definitely happen or be the case.
- To protect against any potential harm or risk.
- To guarantee the fulfillment of a particular condition or requirement.
Which is the more popular variant on the Internet?
“Ensure” is the more popular variant on the web.
Assure
357,000,000 results on the web
Examples
- I assure you that your package will be delivered on time.
- She assured me that she would be there for the meeting.
- The doctor assured us that the surgery was successful.
More popular
Ensure
3,280,000,000 results on the web
Examples
- We must ensure that all safety measures are taken before starting the experiment.
- The company uses high-quality materials to ensure the durability of their products.
- The manager ensured that all the files were properly organized.
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