“Client” vs. “Customer”: What’s the Difference?
Jun 28, 2023
Engram
The difference between “client” and “customer”
- A client seeks advice or services from a professional or organization, while a customer buys goods or services from a seller.
- A client often has a long-term relationship with their service provider, while a customer usually has a one-time transactional relationship with a business.
- Clients typically have specific and complex needs, while customers have general needs that can be satisfied with standard products or services.
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What is the definition of “client” and “customer”?
Client
- A person or company that uses the services or advice of a professional or organization.
- A client often has a long-term relationship with their service provider, where there is a high degree of trust and communication.
- Clients often have more specific and complex needs than customers, requiring personalized and customized services.
Customer
- A person who purchases goods or services from a seller.
- Customers usually have a one-time transactional relationship with a business with little to no lasting interaction or follow-up.
- Customers typically have more general needs and can be satisfied with standard or mass-produced products or services.
Which is the more popular variant on the Internet?
“Customer” is the more popular variant on the web.
Client
1,350,000,000 results on the web
Examples
- As a freelance writer, I always ensure that my client's needs are met before submitting any work.
- It is the job of every financial advisor to manage their client's investments and finances wisely.
- Our design agency provides an array of services tailored to meet the specific needs of each client.
More popular
Customer
2,830,000,000 results on the web
Examples
- The customer was delighted with the prompt delivery of their order from the online store.
- The bank made the process of opening an account easy and hassle-free for new customers.
- The store serves 3,000 customers every day.
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